Seeing is believing

I read an interesting article on the BBC website yesterday about The science of optical illusions I would suggest everyone takes a look it really does highlight the fact that we make so many assumptions everyday and much of what we assume to be true is far from it.

I think this is perhaps something that we should all bare in mind whether it is managers assuming they understand how to motivate their staff, marketers assuming they know what customers want or consumers assuming the market leader is the best product. It is important when possible to take a step back and look again at situations more often than not the real facts are quite different what you assumed was going on.


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